🩸 You’re bleeding ad dollars and you don’t even know it.
We fix that. Permanently.
Revenue Tracking That Just Works.
🎥 Inside SignalMesh: Full Walkthrough
I’ve managed $10M+ in ad spend. I built SignalMesh to fix what Google & Meta broke.
In this video, I’ll show you how it works—and exactly what it’ll do for your business.
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Heard Any of These From Your Clients Lately?
- “Ads don’t work like they used to.”
- “Facebook is sending us junk leads.”
- “We can’t tell who came from our ads.”
- “I can’t tell if these leads are any good.”
- “We’re getting spam and bots every day.”
- “Google and Facebook don’t seem to care.”
- “We’re wasting money on irrelevant search terms.”
- “We don’t even know how much revenue we’ve made from ads.”
If so, you’re not alone. These platforms are more powerful than ever yet seem to be delivering worse results than ever.
🧠 So What’s Changed?
Why Your Ads Feel Broken
Google and Meta run on AI. To get you conversions, that AI needs one thing: clean data. But its learning loop is now broken.
A wall has been built between your customers and the ad platforms:
- iOS 14 & browser privacy updates
- Widespread use of ad blockers
- Spam, bots, and click farms gaming the system
- Regulations restricting tracking by default
So when your clients say, “Ads used to work better,” they’re right. The AI used to get better data. Now? It’s running blind.
What happens when the AI is blind?
- Your budget gets wasted on junk leads.
- It guesses wrong and doubles down on bad audiences.
- It rewards spam because that's the only data it receives.
Common Mistakes That Make It Worse
🔻 Using Facebook Lead Forms
They generate volume, not quality. They don’t “season the pixel” (train the AI on who you want). Facebook sends you whatever it can find to make the cost per lead look good.
🔻 Tracking Simple “Thank You Page” Conversions
This tells the platform someone filled a form—but not whether that lead was good. Over time, you train the system to optimize for bots, junk, and fake data.
🔻 Letting Spam and Bots Click Your Ads
These bots are designed to get retargeted. When they land on your site, you’re feeding their owners your ad dollars. And no—Facebook and Google won’t fix this for you.
Why Won't Google & Facebook Fix This For You?
Because it's not their problem to solve—it's yours.
They don't own your domain. They can't access your server. Their real incentive is to keep you spending, not to solve your unique attribution issues.
So instead, they toss complex tools like "Enhanced Conversions" and "Meta CAPI" over the wall and leave you to figure out the hard part.
Bottom line? If you don’t send perfect data back to the platforms, they can't optimize. Bad leads get reinforced, good leads get ignored, real ROAS becomes invisible, and client trust erodes.
This isn’t a strategy problem.
It’s not a creative problem.
It’s an infrastructure problem.
✅ We Give the Ad Platforms Their Sight Back.
After managing over $10M in ad spend, I got fed up with broken tracking and built the system I wish existed—one that fixes the data feedback loop so Meta and Google can optimize properly again.
Here’s how it works:
- Connect: We connect your client’s funnel to our private signal-routing layer.
- Filter & Enrich: This layer filters out bots and junk, then enriches your data with lead quality and behavior signals.
- Feed & Optimize: We feed this perfect conversion data back to the ad platforms, training their AI to find more of your best customers.
The result? **Your cost per lead drops—and quality goes up.**
This is a "done for you" infrastructure upgrade. No new tools for you to learn. No rebuilding your funnels. No complex explanations for your clients. We handle everything.
Your Complete Attribution System
We handle the entire technical stack so you can focus on strategy and results.
1. Foundation: Resilient Data Capture
First, we build a rock-solid foundation to ensure no conversion signal is ever lost. We go beyond basic pixels to capture the full journey, even with ad blockers and browser privacy updates.
- Complete Click ID & UTM Tracking (GCLID, FBCLID)
- Multi-Layer Bot Filtering & Protection
- Server-Side Tracking for Ad Blocker & iOS Resilience
- Custom Lead Data & Qualifier Capture
2. Enrichment: From Data to Intelligence
Data is only useful if it tells a story. We don't just collect clicks; we enrich that data with crucial context to identify your most valuable leads and prove ROI.
- Centralized & Formatted Data Storage (CRM, Sheets, etc.)
- Automated Lead Scoring Systems to Prioritize Follow-ups
- Tracking for Post-Purchase & Recurring Revenue Events
- Graceful Error Detection & Data Gap Monitoring
3. Optimization: Closing the Loop
This is where we turn great data into better results. By feeding high-quality, enriched conversion data back to the ad platforms, we train their AI to find more of your best customers.
- Automated Offline Conversion Uploads to Google & Meta
- Correct Field Mapping for Each Platform
- LTV Data Integration to Optimize for High-Value Customers
- Building Custom Attribution Models (First-touch, Linear, etc.)
Success Stories
From attribution chaos to ROI clarity.
Facebook Ads Tracking Turnaround
The Problem: A client's Facebook ads, driving to a Typeform funnel, were a mess. Their pixel counted every form submission as a conversion—even unqualified leads. Despite hiring multiple technical people and using fancy server-side tracking, Facebook was optimizing for the wrong data.
My Fix: In a 45-minute call, I diagnosed the core logic flaw. I reconfigured the pixel to fire only when a lead is genuinely qualified, all while preserving their existing advanced tracking setup.
The Result: Their ads are now optimizing for the right people, not junk leads, making their ad spend significantly more effective.
Moral: Advanced tracking is useless if core logic is flawed. Solid tracking saves money.
Want me to take a look at your tracking? Shoot me a message.
Hotel's Google Ads Revenue Tracking Restored
The Problem: A successful 25-year-old hotel, working with a top-tier agency, couldn't track their Google Ads revenue. GA4 was a disaster, attributing sales to "direct" or "referral," and Google Ads showed almost zero conversions. Previous GTM "experts" couldn't solve it.
My Fix: I rebuilt their GTM and GA4 from scratch, implemented robust cross-domain tracking between their main site and booking engine, stitched user sessions, and fixed referrer issues. I also worked directly with their booking engine provider to capture the true purchase event.
The Result: We are now on track to attribute 100% of their Google Ads revenue accurately, providing clear ROI.
This is what I do: I solve the tracking problems no one else can, focusing on real-world troubleshooting.
If your tracking is broken, or your GA4 is a mess, let's talk.
Packages & Pricing
Simple, transparent pricing designed to deliver immediate ROI.
📦 SignalMesh Setup
One-time provisioning of your attribution infrastructure
Perfect for teams who want to own their stack, but need expert implementation.
- GA4, GTM, and ad platform integration
- Click ID & UTM capture (Google, Meta, CRM)
- Server-side GTM deployment (you host)
- CRM & lead platform upload flows (e.g. GHL, HubSpot)
- Full documentation & walkthrough
- Built for your campaign scope
📦 SignalMesh Managed
Fully hosted infrastructure + ongoing support
For teams who don’t want to worry about their tracking stack—just run ads and get reliable data.
- Includes everything in Setup, plus:
- SignalMesh-managed server-side GTM
- Ongoing QA and signal health monitoring
- CRM conversion uploads (Meta, Google, etc.)
- Monthly Signal Integrity Report
- Priority issue support
📦 Agency Partner Plan
White-labeled infrastructure for your clients
Offer clean attribution as part of your agency stack—without hiring or managing technical staff.
- Includes everything in the Managed plan, for each of your clients:
- White-labeled reports & support
- Your brand, our backend
- Fully managed attribution for every client campaign
Trusted by Over 150 Businesses & Agencies
Here's what some of our partners had to say about our work:
👋 Why Trust Me? The Expert Behind Signal Mesh
I'm Luc Flynn.
I’ve managed over $10 million in ad spend across Google, Meta, and more. I’ve worked with 150+ clients—agencies, media buyers, and consultants—who needed the backend done right. I’ve seen the mess: Broken tracking, bad data, client churn. And I know how to fix it—fast, clean, no drama.
This is what I do:
- I make your campaigns trackable.
- I make your systems scalable.
- I make you look like a rockstar to your clients.
Based in Albuquerque, New Mexico, United States.
Frequently Asked Questions
This service is ideal for:
- Digital marketing agencies running ads for clients who need to prove ROI.
- Businesses with complex funnels or high lead volume (e.g., Hotels, Home Services, E-commerce).
This may not be the best fit for:
- Purely brick-and-mortar businesses with no online conversion points.
- Early-stage SaaS companies primarily focused on product-led growth analytics (which is a different discipline).
Ready to fix attribution and stop losing clients over data?
Send us a message. We’ll review your current setup and tell you if Signal Mesh is a good fit. No pitch. No fluff. Just real answers.
Review My Setup